Shop setup
Professional installation and configuration of WooCommerce so that your online shop runs smoothly and efficiently
WooCommerce Freelancer from Munich - Florian Salman
I develop, repair and look after WooCommerce shops: self-employed since 2018, more than 12 years of experience with WordPress, references from microtech to Qchefsdental. Billed for the time actually spent, with no flat fee and no minimum term. Clearly scoped projects get a fixed price after a short call. On business days I reply within 24 hours.
Reply within 24 hours on business days 
Services
WooCommerce Services
Shop performance optimization
Faster load times and a better user experience through targeted performance optimization of your WooCommerce shop
Setup of complex plugins
Custom integration of specialized plugins to extend and improve the functionality of your shop
E-commerce scaling & refactoring:
Database optimization for large catalogs, fixing checkout issues and technically extending existing systems without downtime.
Development and extension
Tailor-made development to extend the features and capabilities of your WooCommerce online shop
Based on experience
Typical tasks and how long they take
Most enquiries are not about a new shop but about an existing one where something is not
working. The times are based on experience. You get a precise estimate once I have looked
at the shop.
- The checkout fails
- Diagnosis usually 1 to 2 hours
- The shop is slow
- Analysis 2 to 4 hours; the fix depends on the findings
- Connecting inventory management software such as JTL, Lexware or sevDesk
- 8 to 25 hours
- Setting up B2B prices and customer groups
- 6 to 15 hours
- An update broke the shop
- Recovery 1 to 3 hours
- Switching to HPOS or the block checkout
- 3 to 8 hours
Support
WooCommerce support and maintenance for running shops
Your shop is running, but something is wrong: the checkout fails, a payment method stops working, a feature is missing after an update or the shop gets slow. I also support shops I did not build. I test updates on a staging copy with test orders before they go live.
For ongoing care there is WordPress support with a maintenance contract. With a maintenance contract I get back to you within four hours on business days, and I also help when a shop has been hacked.
Four steps
How it works
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Intro call: 30 minutes, free of charge. You tell me what the shop needs or where it is getting stuck.
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Effort estimate: Within 2 business days, as a fixed price for clearly defined projects.
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Implementation on staging: I work on a copy of the shop. Your live shop keeps selling as normal in the meantime.
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Go-live: With a backup beforehand and a follow-up check afterwards.
In practice
Reliable WooCommerce Freelancer from Munich
As a WooCommerce expert I handle the technical depth of your project. From developing complex interfaces to connecting external inventory management systems, I ensure a high-performance, conversion-optimized architecture.
Whether setup or fine-tuning, I offer all-round support for your shop – on request on an ongoing basis under the WordPress maintenance contract, with the same fixed response times as for a regular website. If you need a company website rather than a shop, see my WordPress web design from Munich.
A few real-world examples: for microtech I developed a price configurator that goes beyond what standard plugins can do. I look after Qchefsdental’s WooCommerce shop on an ongoing basis, from the setup to later adjustments. For artingyou I optimized the loading time and have looked after the site ever since. You can read what the clients themselves say further down.
Your contact
Why choose me?
Specialist for existing systems
I take over your running content management system (CMS WordPress & WooCommerce) right where other developers stop: changes, refactoring, new features or complete themes – without forcing a "start from scratch".
Proactive collaboration
I get in touch before an update causes problems, offer alternatives to insecure plugins and propose improvements for usability (e.g. structuring key pages such as checkouts, product pages, menu navigation) and page speed.
Senior experience & project management
12 years of professional experience as a freelancer, clear schedules, transparent quotes and agile project management – so you always know where your website project stands.
E-commerce know-how
Whether a new payment gateway or performance tuning in your WooCommerce shop – I take care of the technology, you take care of your customers.
References
8 references Portfolio
Ringnaturshop
Your online health department store. WordPress maintenance and the continuous development of the extensive online shop characterise my work as a WordPress freelancer.
Dronesolutions AG: WooCommerce shop, Switzerland
Swiss drone specialist retailer. Long-term technical support and optimisation of the WooCommerce shop: checkout optimisation, Bexio ERP integration, instalment payments and conversion tracking.
Panion: D2C shop, health tech
D2C shop for personal emergency alarms for seniors with more than 10,000 customers. Support and maintenance of the WooCommerce shop, subscriptions with WooCommerce Subscriptions, international shipping and custom upsell tweaks.
QChefsDental (Q-Pet GmbH): WooCommerce checkout
Shop for functional pet dental care. Checkout and conversion optimisation in the WooCommerce shop: express checkout, Stripe and PayPal, redirect management and error monitoring.
TROKI Manufaktur: WooCommerce shop, organic food
Black Forest maker of organic dried foods, selling mainly through the shop meinesuppe.de. Ongoing maintenance and support, changes to price display, cart layout and checkout fields.
Steinbrechers: WooCommerce shop
Shop for equine mineral feed plus an online course platform. Faster server response time, Cloudflare Turnstile against spam sign-ups and ongoing support of the WooCommerce shop.
Backmers Leberkäs: WooCommerce shop, delicatessen
WooCommerce shop for delicatessen and Leberkäse. DHL label printing, VAT rate change, PayPal checkout analysis, GDPR check and cookie banner.
Vivoterra: WooCommerce support
WooCommerce client on an ongoing service contract. Fixed the tax calculation and other checkout issues, plus hosting, clean-up and malware check.
Testimonials
Client Testimonials
- Client testimonial
“I can warmly recommend Florian. He built a custom price configurator for our website that goes far beyond what standard plugins can do. Working with Florian was, and still is, perfect. He is fast, reliable and easy to work with. He has a keen understanding of our challenges, and so I was able to turn a design idea into a working configurator that delivers real value to our customers. I am more than satisfied with the result and look forward to continuing to work with Florian in the future. Five well-deserved stars!”
- Client testimonial
“I have been working closely with Florian since the end of 2017. It started as "I need a WordPress website for my idea" and turned into a real company with its own offices, employees and a wide range of traffic channels. Over the years Florian has not only supported us through this transformation – with his comprehensive expertise he has always been there whenever we needed him. Even as complexity grew... it gets delivered. Always.. and "just in time". I am glad to have one of the most talented, friendliest and most resourceful WordPress consultants of our time as a service provider and friend. A clear recommendation!”
- Client testimonial
“Florian delivered fantastic work for our site "artingyou"! Among other things, he took on the pagespeed optimization of our site. Since then everything runs like clockwork. I can recommend him without reservation and we are very happy that he looks after our site professionally.”
- Client testimonial
“Florian Salman looks after our WooCommerce shop superbly! Whether it is about setup or later adjustments, I can always rely on his expertise. Whenever there is a problem, he acts quickly and efficiently and finds solutions before operations are affected. His fast response time and his commitment are truly exceptional. An absolute recommendation for anyone who wants their WooCommerce shop looked after professionally! 5 stars!”
- Client testimonial
“We are happy to recommend Mr. Salman. He rebuilt our entire website from the ground up and gave us strong, hands-on support with our website redesign. He implements change requests in a structured way and acts quickly when problems arise (and so far has always found a solution for every problem). We look forward to continuing to work together!”
- 5 out of 5 stars July 2026
WordPress and WooCommerce repair
“I had a great experience with Florian: very friendly, helpful and fast. The first step was about corrupted WP pages and faulty plugin installations in WooCommerce. He was able to fix all of it. We will keep working together, I am sure of that.”
- 5 out of 5 stars March 2026
New website
“Florian took my input on board very well and turned it into a website that works really well. His ideas and suggestions made a lot of sense, so the end product looks great and is already getting very positive feedback. With the last small changes Florian was super fast and easy to work with.”
- 5 out of 5 stars September 2025
Fast replies
“Good collaboration, fast replies and very friendly. So far there has been no problem we could not solve together. I can warmly recommend Florian Salman.”
- 5 out of 5 stars November 2024
Development tasks
“Very good collaboration and smooth solutions to the development tasks. We would use his services again at any time. Highly recommended.”
- 5 out of 5 stars September 2023
Project work
“Everything went great. Many thanks for the excellent collaboration.”
- 5 out of 5 stars January 2026
PageSpeed optimisation
“For a long time we were frustrated by the performance problems of our WordPress website. Fortunately we came across the WordPress developer Florian Salman, who raised our PageSpeed performance from under 50 % to over 95 % to 100 %.”
- 5 out of 5 stars May 2026
WordPress bug fixing
“All errors were fixed quickly and reliably. The proposed solutions and the hours they would take were transparent and easy for us to follow.”
- 5 out of 5 stars May 2025
Online shop repair (WooCommerce)
“So we contacted a “computer expert”, but he had trouble helping us … Florian and his team solved all of our problems. To our delight, the online shop is running perfectly again.”
- 5 out of 5 stars October 2026
Transparent communication
“Everything went great! Very transparent and professional communication.”
- 5 out of 5 stars September 2026
Website review
“Florian Salman accepted my request to review my website within 24 hours, then quickly, thoroughly and professionally solved my personal “challenges” with my website and gave me a clear assessment of the plugins in use that I could easily follow.”
- 5 out of 5 stars July 2026
Reliable delivery
“Very reliable collaboration. Coordination was always straightforward and the implementation went smoothly. I can recommend Mr Salman without reservation.”
- 5 out of 5 stars June 2026
Fast problem solving
“Very competent and fast fix for our problem, and everything was communicated very transparently. Highly recommended!”
- 5 out of 5 stars January 2026
Extended WooCommerce shop
“Florian worked through the requirements for an extended WooCommerce shop very conscientiously and purposefully. We were extremely satisfied.”
- 5 out of 5 stars September 2025
Care and reliability
“I can recommend Florian Salman as a WordPress developer without reservation: he impresses with fast response times, works very reliably and always handles tasks with great care.”
- 5 out of 5 stars February 2024
Fast response time
“I can warmly recommend Florian. He works in a very structured, organised and fast way. He always replies very quickly, and when there are problems he is always available straight away.”
- 5 out of 5 stars July 2026
Ongoing shop maintenance since March 2026
“We are very happy with the work delivered, the fast response times and the consistently competent help and solutions. We look forward to further successful adjustments.”
- 5 out of 5 stars September 2025
WordPress development
“It is a pleasure to work with them because they know exactly what they are doing. Where other developers failed, Florian always finds a way.”
- 5 out of 5 stars May 2025
New practice website
“All our wishes regarding design and functionality were implemented superbly, and communication is completely uncomplicated and efficient. We would, and will, happily do it exactly the same way again.”
- 5 out of 5 stars October 2026
Friendly service
“Great and friendly service! Highly recommended!”
- 5 out of 5 stars August 2026
Malware removed
“Malware found and removed. The site loads again. Upcoming projects are already planned. Many thanks for the straightforward communication and competent work, and for the helpful advice.”
- 5 out of 5 stars July 2026
Support
“We are very satisfied with the support from Florian and his team.”
- 5 out of 5 stars April 2026
Ongoing support
“We have been working with Florian Salman and his team for several months now. The collaboration is fast, reliable and on an equal footing, which we like very much. Here’s to many more years together.”
- 5 out of 5 stars September 2025
Deadlines kept
“Working with Florian and Helmut was finally a really good experience. Both are very reliable, meet deadlines and deliver what was agreed. Good communication, clean work. That is what you want from freelancers.”
- 5 out of 5 stars June 2025
Shop maintenance
“For me, Florian is an absolutely reliable partner who always impresses with expertise and friendliness. I particularly value his fast, uncomplicated support, which can be reached at any time, even in emergencies.”
- 5 out of 5 stars October 2023
Website rebuilt in WordPress
“We are convinced by the result. Our existing site was rebuilt in WordPress and everything works perfectly. Highly recommended!”
Read all reviews on Google·Google reviews translated from German.
FAQ
Frequently Asked Questions
What does a WooCommerce freelancer cost?
Billed for the time actually spent, with no flat fee and no minimum term. For clearly scoped projects you get a fixed price after a short call. How much effort is involved depends on the task: a small adjustment or bug fix is done quickly, connecting a payment provider or an inventory management system takes considerably longer. Before I start, you get an estimate of the effort. You always deal directly with me, without an agency project manager in between.
WooCommerce agency or freelancer: which suits my shop?
I am a freelancer, not an agency, and I do not pretend to be one. From the first call to the ongoing maintenance of your shop you talk to the person who builds it. There is no project manager in between and no hand-off to junior developers. An agency has several people on a project at the same time, which can pay off for large campaigns, in-house product photography or fixed team hours per week. If your shop project points in that direction, I will tell you in our first conversation. Agencies also hire me themselves, as a white-label developer in the background.
Do you also take over an existing shop?
Yes, that is the norm. I first look at the shop on a staging copy, bring WordPress, WooCommerce and the plugins up to a clean state and then work on what you need. I only suggest a rebuild if the existing shop can no longer be sensibly repaired.
How quickly do you help when the shop is down?
On business days I get back to you the same day. With a maintenance contract I get back to you within four hours on business days, on average within two.
Do you offer ongoing WooCommerce support?
Yes, absolutely. A successful online shop is never "finished". I offer long-term WooCommerce support that includes regular updates (core, theme, plugins), performance optimization, security scans and fast help in the event of outages. With more than 12 years of experience I make sure your shop runs securely, quickly and in legal compliance (e.g. Germanized/MarketPress) while you focus on selling.
WooCommerce or Shopify: which is the better fit?
With Shopify you rent the shop system; with WooCommerce the shop belongs to you. With WooCommerce you pay no monthly platform fee, you can connect any interface you like (ERP, CRM) and design the shop freely. Shopify is quicker to set up and takes server operations off your hands, but in return you are tied to the platform’s apps and limits. For shops with custom logic, B2B pricing or inventory management, I generally recommend WooCommerce.
How secure is an online shop running on WooCommerce?
WooCommerce is secure as long as it is regularly updated and configured correctly. Additional security plugins such as Wordfence or All In One Security can further increase shop security.
Which payment options can be integrated into a WooCommerce shop?
WooCommerce supports a wide range of payment gateways such as PayPal, Stripe and credit cards. Regional payment methods can also be integrated easily. As a rule, there is a plugin for every payment option.
How do I make WooCommerce GDPR-compliant?
WooCommerce can be made GDPR-compliant through appropriate plugins and settings. This includes, among other things, integrating privacy policies and storing customer data more securely. Specifically, the plugins Germanized or German Market are recommended.
Can I offer discount campaigns/coupons in WooCommerce?
Yes, WooCommerce offers native features for setting up discounts, promo codes and coupons to boost sales and retain customers.
New shop
Having a WooCommerce shop built: process and cost drivers
I build a new shop in five steps:
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Intro call: 30 minutes, free of charge. You tell me about your product range, payment methods, shipping and the systems the shop needs to connect to.
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Scope: We agree on what the shop must do at launch and what can follow later.
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Fixed price: Within two business days you receive an effort estimate, as a fixed price for a clearly scoped shop.
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Build on staging: The shop is built in a test environment. You can follow the progress and check it with test orders.
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Go-live: The shop goes live on your domain, and afterwards I check orders, payments and emails in live operation.
Cost drivers
Billed for the time actually spent, with no flat fee and no minimum term. For clearly scoped projects you get a fixed price after a short call. The effort depends mainly on:
- whether the shop is based on a design or custom-developed
- the size of the product range and the number of variants
- the payment and shipping logic
- connections to your inventory management system (ERP) or other interfaces
- legal compliance, which I usually implement with Germanized in German shops
- for a migration from Shopify, Magento or xt:Commerce: the amount and condition of the data that comes along
A small shop without variants sits at the lower end, a B2B shop with customer-group pricing and an ERP connection at the upper end.
Contact
Are you looking for a WooCommerce Freelancer?
I look forward to your enquiry. We can discuss a joint implementation. On working days I respond within 24 hours.
