Expertise
In-depth knowledge of WordPress development and design.
Reliable white-label WordPress development for agencies
Extend your in-house capacity with an invisible back-end partner. Scalable, secure and on-time delivery of your client projects. Your freelance developer for smooth outsourcing.
Florian Salman
White-label partner & point of contact
Quick agency enquiry Takes 30 seconds · reply within 24 hours on working days or call: +49 89 3288 6771
Reliability
On-time delivery, easy availability and high quality across every project.
Client focus
Tailored solutions built around your specific needs.
Services for agencies
What I will do for your agency.
Pixel-perfect design implementation
Turning your Figma, XD or Sketch designs into performant, maintainable WordPress themes. Precise front-end development to your agency standards using modern stacks, ensuring clean code for your end clients.
Secure deployment & staging
Smooth migration from development to live environments. I set up professional deployment workflows that reduce downtime for your end clients to zero and guarantee maximum data security when your campaigns go live.
E-commerce & shop extensions
When your in-house capacity reaches its limits on complex shop projects, I handle the technical integration in the background. From connecting external ERP systems to programming custom checkout processes — all strictly under your agency label.
Technical back-end backup
Outsourcing of maintenance tasks and 2nd-level support. I keep your clients’ systems up to date and secure in the background, so you can scale your direct retainer contracts without having to build up your own staff.
Custom plugins & API interfaces
Off-the-shelf solutions are often not enough for demanding clients. I develop tailor-made interfaces and high-performance custom plugins that meet the project’s specific requirements exactly, without burdening the system with unnecessary code.
Code documentation & handover
No classic training sessions for end users. You get professional white-label WordPress development from me, with cleanly documented code. That lets your internal development team take over the project seamlessly at any time and carry it on independently.
Experience
What I bring to your project
As a developer for agencies, I bring more than a decade of experience in developing and optimising websites.
My promise to you: I don’t just deliver technically flawless solutions — I also work for transparent, long-term collaboration.
With my know-how as a WordPress developer, I guarantee you a website that not only looks convincing but also sets the standard for performance, security and user-friendliness.
References
8 references Portfolio
Welt der Wunder
Well known in education and entertainment. As a WordPress freelancer I helped migrate the extensive milc metaverse.
United Games
A top-tier publisher of world-class games. As WordPress developers we migrated landing pages for game promotions to Elementor-based templates.
Microtech
As a manufacturer of ERP systems, Microtech stands for quality. We built a comprehensive WordPress product configurator that helps customers find the right product.
Bianca Zapatka
The German pioneer of the vegan cooking scene. My role as a WordPress developer is to continuously maintain and optimise the high-traffic website.
Fünf Höfe München
Munich's luxury shopping arcade underwent a seamless relaunch. We migrated the website from Typo3 to WordPress while preserving the design.
Talbot Runhof
A world-renowned fashion house. As a WordPress expert I ensure the smooth operation of their WordPress-based websites.
Ringnaturshop
Your online health department store. WordPress maintenance and the continuous development of the extensive online shop characterise my work as a WordPress freelancer.
ProsiebenSat.1 Media
As Germany's largest private TV network, ProSiebenSat.1 stands for entertainment. My support as a WordPress programmer was used in the relaunch of various WordPress-related websites.
Way of working
From concept to delivery: how I work
Technical kick-off & resource planning
Together with your project management, we analyse the technical requirements of the designs and define the optimal tech stack. No long sales talks — just a direct start on feasibility and architecture.
Sprints & milestone definition
Setting clear delivery dates that fit precisely into your agency timeline. I adapt to your internal deadlines and make sure in the background that you can reliably keep your promises to the end client.
Transparent pricing for your markup
You get fast, reliable effort estimates or clear fixed prices from me. That gives you complete pricing certainty for your own quotes and protects your agency’s margin.
Seamless integration into your tools
Whether Jira, Asana, Trello or Slack — I slot smoothly into your existing communication and development workflows. To your client, I stay completely invisible as your white-label developer.
Development via Git & staging servers
Professional version control and isolated staging environments on your servers or mine. You and your art directors can review progress at any time and align interim results internally or directly with the client.
Long-term white-label partnership
After go-live, I remain your technical point of contact for scaling or bug fixes. Think of me as a flexible extension of your own development department, available exactly when things get urgent or order volume rises.
Multisite
WordPress Multisite: when it fits and when it does not
A WordPress multisite runs several websites from a single installation: shared code, one user
management, one update for all. Typical cases are companies with several brands, branch
networks, country sites or an agency that runs many similar client sites on the same theme.
When multisite makes sense
When the sites belong together technically: the same theme, largely the same plugins and a central editorial team or IT department that looks after everything. Then you roll out updates once instead of ten times, and a new country or brand site is up quickly because the groundwork is already there.
When it does not
As soon as the sites go their own ways, multisite becomes a burden. A plugin that only one site needs still sits in the whole network. A faulty update hits every site at once. Individual sites are hard to split off, for example when an end client wants to move to a different host, and some plugins only partly support multisite. For client projects that are handed over to the end client later, I therefore usually recommend separate installations.
My experience
I know multisite from both directions. For the Swiss auction house Rapp Auktionen I split a website off an existing multisite setup and have looked after it ever since. In July 2026 I took over the migration of a multisite for a specialist publisher, with the old platform scheduled to shut down the following day.
Maintenance across the network
In a multisite, theme and plugins change for every site at once. That is why I test updates on a staging copy of the whole network, back up the shared database in full and check before every new plugin whether it runs cleanly network-wide. I also do this white label for your agency, as part of WordPress maintenance.
Plugin development
WordPress plugin development for your client projects
Some client requirements are not covered by any existing plugin, for example a connection to an
ERP system or a product configurator. Then you can have the WordPress plugin developed by me,
under your agency label and built so that your team can carry it on later.
Custom plugin, theme code or an existing plugin?
Anything that only affects the look belongs in the theme. Features such as interfaces, custom content types or shop processes belong in a plugin, otherwise they are gone with the next theme switch. An existing plugin is the first choice if it covers the task and gets regular updates. If it has to be bent heavily or brings a lot of ballast, a lean custom plugin is usually the better solution.
Maintainable and update-proof
A well-built plugin does not touch the WordPress core or other plugins. It hooks in via actions and filters, so your customisations survive updates to WordPress, WooCommerce and other plugins. Development runs on Git and is tested on the staging environment before anything goes live.
Handover to your agency
You get the plugin with documented code. Your development team can then maintain and extend it themselves. Or I keep looking after updates and changes in the background, as part of WordPress maintenance.
Example: WP Bug Detector
In 2023, together with my team, I developed and released the WP Bug Detector plugin. It takes daily screenshots of WordPress websites and so catches visual errors after updates. On top of that come special features from client projects, such as the WordPress product configurator for the ERP manufacturer Microtech.
Years of experience as a developer
10+ years
WordPress projects delivered
200+ projects
Cups of coffee drunk while working
3,000+ coffees
FAQ
Frequently asked questions
What information is needed to start a project?
For existing projects, FTP access and WordPress administrator credentials are required so I can start working on the website right away. For new projects, I need access to your hosting provider and the domain in order to set up a fresh WordPress installation and begin development.
Do you work under our agency’s name?
Yes. I work white label, that is under your agency label. Your agency is the one your client sees, and to your client I stay invisible.
Which tools do we use to coordinate?
The ones you already use, whether Jira, Asana, Trello or Slack. Development runs on Git and on staging environments, on your servers or mine. That way you and your art directors can check progress at any time.
How do you bill the agency?
You get an effort estimate or a fixed price from me up front. You use it to calculate your own quote to the end client, including your markup. I bill your agency, your client never gets an invoice from me.
Do you have contact with our end clients?
No, the client relationship stays with your agency. I work in the background. You align interim results on the staging environment internally or directly with your client.
Do we get the code, repository and access at the end?
Yes. You get cleanly documented code that your own development team can take over and carry on at any time. Development runs on Git. Hosting and domain run on your accounts, so they stay with you anyway.
Contact
Looking for a white-label partner for WordPress?
I look forward to your enquiry. We can discuss a joint implementation. On working days I respond within 24 hours.