Reliable white-label WordPress development for agencies
Florian Salman
WordPress expert & point of contact
Expertise
In-depth knowledge of WordPress development and design.
Reliability
On-time delivery, easy availability and high quality across every project.
Client focus
Tailored solutions built around your specific needs.
What I will do for your agency.
Pixel-perfect design implementation
Turning your Figma, XD or Sketch designs into performant, maintainable WordPress themes. Precise front-end development to your agency standards using modern stacks, ensuring clean code for your end clients.
Secure deployment & staging
Smooth migration from development to live environments. I set up professional deployment workflows that reduce downtime for your end clients to zero and guarantee maximum data security when your campaigns go live.
E-commerce & shop extensions
When your in-house capacity reaches its limits on complex shop projects, I handle the technical integration in the background. From connecting external ERP systems to programming custom checkout processes — all strictly under your agency label.
Technical back-end backup
Outsourcing of maintenance tasks and 2nd-level support. I keep your clients’ systems up to date and secure in the background, so you can scale your direct retainer contracts without having to build up your own staff.
Custom plugins & API interfaces
Off-the-shelf solutions are often not enough for demanding clients. I develop tailor-made interfaces and high-performance custom plugins that meet the project’s specific requirements exactly, without burdening the system with unnecessary code.
Code documentation & handover
No classic training sessions for end users. You get professional white-label WordPress development from me, with cleanly documented code. That lets your internal development team take over the project seamlessly at any time and carry it on independently.
What I bring to your project
As a WordPress expert, I bring more than a decade of experience in developing and optimising websites.
My promise to you: I don’t just deliver technically flawless solutions — I also work for transparent, long-term collaboration.
With my know-how as a WordPress expert, I guarantee you a website that not only looks convincing but also sets the standard for performance, security and user-friendliness.
Portfolio
Welt der Wunder
Well known in education and entertainment. As a WordPress freelancer I helped migrate the extensive milc metaverse.
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United Games
A top-tier publisher of world-class games. As WordPress developers we migrated landing pages for game promotions to Elementor-based templates.
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Microtech
As a manufacturer of ERP systems, Microtech stands for quality. We built a comprehensive WordPress product configurator that helps customers find the right product.
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Bianca Zapatka
The German pioneer of the vegan cooking scene. My role as a WordPress developer is to continuously maintain and optimise the high-traffic website.
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Fünf Höfe München
Munich's luxury shopping arcade underwent a seamless relaunch. We migrated the website from Typo3 to WordPress while preserving the design.
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Talbot Runhof
A world-renowned fashion house. As a WordPress expert I ensure the smooth operation of their WordPress-based websites.
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Ringnaturshop
Your online health department store. WordPress maintenance and the continuous development of the extensive online shop characterise my work as a WordPress freelancer.
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ProsiebenSat.1 Media
As Germany's largest private TV network, ProSiebenSat.1 stands for entertainment. My support as a WordPress programmer was used in the relaunch of various WordPress-related websites.
From concept to delivery: how I work
Technical kick-off & resource planning
Together with your project management, we analyse the technical requirements of the designs and define the optimal tech stack. No long sales talks — just a direct start on feasibility and architecture.
Sprints & milestone definition
Setting clear delivery dates that fit precisely into your agency timeline. I adapt to your internal deadlines and make sure in the background that you can reliably keep your promises to the end client.
Transparent pricing for your markup
You get fast, reliable effort estimates or clear fixed prices from me. That gives you complete pricing certainty for your own quotes and protects your agency’s margin.
Seamless integration into your tools
Whether Jira, Asana, Trello or Slack — I slot smoothly into your existing communication and development workflows. To your client, I stay completely invisible as your WordPress white-label expert.
Development via Git & staging servers
Professional version control and isolated staging environments on your servers or mine. You and your art directors can review progress at any time and align interim results internally or directly with the client.
Long-term white-label partnership
After go-live, I remain your technical point of contact for scaling or bug fixes. Think of me as a flexible extension of your own development department, available exactly when things get urgent or order volume rises.
Years of experience as a developer
10+ years
WordPress projects delivered
200+ projects
Cups of coffee drunk while working
3,000+ coffees
Frequently asked questions
What information is needed to start a project?
For existing projects, FTP access and WordPress administrator credentials are required so I can start working on the website right away. For new projects, I need access to your hosting provider and the domain in order to set up a fresh WordPress installation and begin development.
Can I manage my WordPress website and update content myself?
Yes — one of WordPress’s strengths is its ease of use, which lets you manage your website and update content yourself. Once the WordPress expert has completed and handed over the project, you usually receive an introduction to the WordPress back end. With that, you can change text, upload images and even add new pages without any technical knowledge.
Is it advisable to use page builders such as Divi or Elementor?
Yes, these page builders make the design process easier and allow the website to be adjusted quickly. That said, a WordPress expert can also create a pixel-perfect, responsive website without these tools.
How important is maintaining a WordPress website?
Very important. Regular updates and backups are crucial for the security and performance of the website. A WordPress expert can take on these tasks and make sure the site always stays current and secure.
How do I find the right WordPress expert?
To find the right WordPress expert, you should first review their range of services, portfolio and client reviews to get a feel for the quality of their work. Ask about expertise in the areas relevant to your project, such as website creation or WordPress development for plugins or themes. Finally, a trial assignment or a kick-off meeting can be revealing for assessing the WordPress expert’s working style and communication skills.
Can a WordPress expert also revamp an existing website?
Reworking existing websites is a common service that a WordPress expert offers. A complete relaunch is often neither necessary nor cost-effective. That is why it makes sense to obtain several quotes and compare them on scope, cost and timeline. This way you avoid unnecessary spending and get only the updates your website truly needs.
Contact
Looking for a WordPress expert?
I look forward to your enquiry. We can discuss a joint implementation. On working days I respond within 24 hours.