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Your WordPress Freelancer & Developer from Munich

Hello! I am Florian Salman, a WordPress freelancer and developer with over 12 years of experience, WordPress community member and coding enthusiast - specialised in the development and programming of WordPress and WooCommerce. Let's implement projects together that are long-lasting and moving!

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On working days I respond within 24 hours
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Florian Salman, WordPress expert
Florian Salman, WordPress freelancer from Munich
  • WordPress
  • WooCommerce
  • Elementor
  • Gutenberg
  • Divi
  • ACF
  • WP Rocket
  • + 38 more

    More tools I work with

    Page builders
    • Bricks
    • Oxygen
    • Breakdance
    • Avada
    • Visual Composer
    Shop & payment
    • WooCommerce Subscriptions
    • Germanized
    • German Market
    • PayPal
    • Stripe
    • DHL
    Inventory & accounting
    • JTL
    • Lexware
    • sevDesk
    • SAP
    • Bexio
    • Haufe X360
    SEO & analytics
    • Yoast SEO
    • Rank Math
    • Google Site Kit
    • HubSpot
    Performance
    • W3 Total Cache
    • Shortpixel
    • Imagify
    • Cloudflare
    • Redis
    • Object Cache Pro
    Security & backups
    • Wordfence
    • Sucuri
    • UpdraftPlus
    • VaultPress
    Forms
    • Gravity Forms
    Languages & privacy
    • WPML
    • Cookiebot
    Development & hosting
    • BuddyPress
    • Multisite
    • WP-CLI
    • Raidboxes

    And just about any other plugin, theme or page builder. Missing yours? Just ask.

Brands and projects I have accompanied

About me

Florian Salman - WordPress Freelancer

Hello! My name is Florian Salman, your WordPress freelancer and programmer straight from Munich. I am glad to tell you more about me and my skills.

Location Munich, Germany
At home in Munich, Germany Map: © OpenStreetMap contributors
  1. Studies

    Computer science at TU Munich

    My journey began with a degree in computer science at TU Munich, after which I worked for several years as a full-stack developer in the field of online shops.

  2. Since 2018

    Self-employed with WordPress

    In 2018, I decided to throw myself fully into self-employment and specialised in WordPress. Since then I have written countless lines of code, developed my own plugins, provided support within the WordPress community and helped start-ups such as HTMLHELD and WP Bug Detector to grow.

  3. Today

    Specialist in WordPress & WooCommerce

    As a WordPress specialist, I focus exclusively on the technical aspects of WordPress and WooCommerce. When it comes to WordPress, I have gathered extensive experience and know my way around just about every plugin, page builder and theme.

    My offering includes the design and maintenance of high-performance websites and online shops, including complex integrations and custom plugin development. Whether it is about smaller tasks or extensive projects, I am at your side as a technical partner.

Florian Salman at WordCamp
As a WordPress programmer in 2023 at the official WordCamp Austria community event

I am convinced that successful projects are based on strong communication. That is why, alongside my technical know-how, I place particular emphasis on an open way of communicating and closeness to my clients. Do not hesitate to get in touch with me for a first conversation.

Florian Salman, WordPress Freelancer

Request a project now

Service catalogue

My services in the field of WordPress development

WordPress & WooCommerce from a single source

Pixel-perfect

Web design - pixel-perfect

Whether in Elementor, Divi or Gutenberg – I build professional websites that are implemented exactly to your design specifications. With an eye for detail, I make sure every page is not only aesthetically appealing but also functional. As a WordPress freelancer, I use exclusively best practices and state-of-the-art plugins and themes. My goal is to turn your vision into a fully functional website.

More about web design
ElementorDiviGutenbergTo your design specifications
Custom

Programming and development

Whether Advanced Custom Fields, functions.php extensions or something entirely new – I offer specialised WordPress programming for custom functionality. Whether it is about developing tailor-made plugins or themes, I have the expertise. My solutions are not only powerful but also user-friendly and durable. I work closely with you to make sure your website meets your requirements exactly.

Advanced Custom Fieldsfunctions.phpTailor-made plugins
WooCommerce

E-commerce solutions

Based on your designs, I implement powerful and scalable shop systems. The focus is on a smooth user experience and optimal conversion rates.

More about WooCommerce
Shop systemsUser experienceConversion
For agencies

Collaboration with agencies

If you are an agency and need external support: as an extension of your team I reliably deliver high-quality WordPress solutions – flexible, technically up to date and on time. That way you expand your capacity without compromising on quality.

More about working with agencies
Extension of your teamFlexibleTechnically up to date
Maintenance & monitoring

Long-term system stability

After going live, I ensure the technical stability and performance of your systems through proactive monitoring and timely security updates.

More about support and maintenance
MonitoringSecurity updatesPerformance

Do you have a project? Feel free to write to me with your request!

On working days I respond within 24 hours.

Instant project enquiry
Portfolio

Portfolio & references

A selection of brands and projects I have had the pleasure of accompanying.

8 references
Reference

Welt der Wunder

Well known in the field of education and entertainment. As a WordPress freelancer, I helped with the migration of the extensive metaverse milc.

Visit website ↗
Reference

United Games

A top-tier publisher of the world's best games. As a WordPress developer, we migrated landing pages for game promotions to Elementor-based templates.

Visit website ↗
Reference

Microtech

As a manufacturer of ERP systems, Microtech stands for quality. We developed a comprehensive WordPress product configurator that helps to find the right product.

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Reference

Bianca Zapatka

The German pioneer in the vegan cooking scene. My role as a WordPress developer is to continuously maintain and optimise the much-visited website.

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Reference

Fünf Höfe München

The luxury shopping mile in Munich experienced a seamless relaunch. We migrated the website from Typo3 to WordPress while keeping the design.

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Reference

Talbot Runhof

A world-renowned fashion manufacturer. As a WordPress expert, I ensure the smooth operation of the WordPress-specific websites.

Visit website ↗
Reference

Ringnaturshop

Your health department store on the internet. WordPress support and the continuous further development of the extensive online shop characterise my work as a WordPress freelancer.

Visit website ↗
Reference

ProsiebenSat.1 Media

As the largest private TV broadcaster in Germany, ProsiebenSat.1 stands for entertainment. My support as a WordPress programmer was used in the relaunch of various WordPress-related websites.

Testimonials

Client voices

  • Client voice
    “Working with Florian was and still is perfect. He is fast, reliable and uncomplicated”
    Hendrick Schrandt, Head of Marketing microtech GmbHmicrotech.de
  • Client voice
    “With his comprehensive expertise, Florian is always there when we need him. Even with increasing complexity... it gets delivered. Always.. and that "just in time”
    Simon Wohlleb, Managing Director Weltraum PR- & Kommunikationsagentur GmbHweltraumagentur.de
  • Client voice
    “Florian's response time and his commitment are truly exceptional”
    Anke, Qchefsdental, WooCommerce online shopqchefsdental.de
  • Client voice
    Mr Salman implements change requests in a structured way and takes care of things quickly when there are problems (and so far has always found a solution for every problem). We look forward to continuing to work together!
    KBR EnergyManagement GmbHkbr.de
  • Client voice
    “Florian took on, among other things, the page-speed optimisation of our site. Ever since, everything runs like clockwork!”
    Robert Schlee, online shop operator
  • 5 out of 5 stars July 2026

    WordPress and WooCommerce repair

    “I had a great experience with Florian: very friendly, helpful and fast. The first step was about corrupted WP pages and faulty plugin installations in WooCommerce. He was able to fix all of it. We will keep working together, I am sure of that.”
    Matthias MildeGoogle
  • 5 out of 5 stars March 2026

    New website

    “Florian took my input on board very well and turned it into a website that works really well. His ideas and suggestions made a lot of sense, so the end product looks great and is already getting very positive feedback. With the last small changes Florian was super fast and easy to work with.”
    Tilman GerhardtGoogle
  • 5 out of 5 stars September 2025

    Fast replies

    “Good collaboration, fast replies and very friendly. So far there has been no problem we could not solve together. I can warmly recommend Florian Salman.”
    Softengine GmbHGoogle
  • 5 out of 5 stars November 2024

    Development tasks

    “Very good collaboration and smooth solutions to the development tasks. We would use his services again at any time. Highly recommended.”
    Robert Motzet · Bücherbaukasten Motzet GmbHGoogle
  • 5 out of 5 stars September 2023

    Project work

    “Everything went great. Many thanks for the excellent collaboration.”
    Karina K.Google
  • 5 out of 5 stars January 2026

    PageSpeed optimisation

    “For a long time we were frustrated by the performance problems of our WordPress website. Fortunately we came across the WordPress developer Florian Salman, who raised our PageSpeed performance from under 50 % to over 95 % to 100 %.”
    Future Construct AGGoogle
  • 5 out of 5 stars May 2026

    WordPress bug fixing

    “All errors were fixed quickly and reliably. The proposed solutions and the hours they would take were transparent and easy for us to follow.”
    Marketing encowayGoogle
  • 5 out of 5 stars May 2025

    Online shop repair (WooCommerce)

    “So we contacted a “computer expert”, but he had trouble helping us … Florian and his team solved all of our problems. To our delight, the online shop is running perfectly again.”
    Karin HofmeisterGoogle
  • 5 out of 5 stars October 2026

    Transparent communication

    “Everything went great! Very transparent and professional communication.”
    Kerim KönigGoogle
  • 5 out of 5 stars September 2026

    Website review

    “Florian Salman accepted my request to review my website within 24 hours, then quickly, thoroughly and professionally solved my personal “challenges” with my website and gave me a clear assessment of the plugins in use that I could easily follow.”
    Ulf HammerichGoogle
  • 5 out of 5 stars July 2026

    Reliable delivery

    “Very reliable collaboration. Coordination was always straightforward and the implementation went smoothly. I can recommend Mr Salman without reservation.”
    PatrickGoogle
  • 5 out of 5 stars June 2026

    Fast problem solving

    “Very competent and fast fix for our problem, and everything was communicated very transparently. Highly recommended!”
    Lilly MaierGoogle
  • 5 out of 5 stars January 2026

    Extended WooCommerce shop

    “Florian worked through the requirements for an extended WooCommerce shop very conscientiously and purposefully. We were extremely satisfied.”
    Rene DasbeckGoogle
  • 5 out of 5 stars September 2025

    Care and reliability

    “I can recommend Florian Salman as a WordPress developer without reservation: he impresses with fast response times, works very reliably and always handles tasks with great care.”
    Günter StolzGoogle
  • 5 out of 5 stars February 2024

    Fast response time

    “I can warmly recommend Florian. He works in a very structured, organised and fast way. He always replies very quickly, and when there are problems he is always available straight away.”
    Tanja HohenesterGoogle
  • 5 out of 5 stars July 2026

    Ongoing shop maintenance since March 2026

    “We are very happy with the work delivered, the fast response times and the consistently competent help and solutions. We look forward to further successful adjustments.”
    Gerd FeldiglGoogle
  • 5 out of 5 stars September 2025

    WordPress development

    “It is a pleasure to work with them because they know exactly what they are doing. Where other developers failed, Florian always finds a way.”
    JaklarGoogle
  • 5 out of 5 stars May 2025

    New practice website

    “All our wishes regarding design and functionality were implemented superbly, and communication is completely uncomplicated and efficient. We would, and will, happily do it exactly the same way again.”
    Dr. Michael ScheerGoogle
  • 5 out of 5 stars October 2026

    Friendly service

    “Great and friendly service! Highly recommended!”
    Alaska WinterGoogle
  • 5 out of 5 stars August 2026

    Malware removed

    “Malware found and removed. The site loads again. Upcoming projects are already planned. Many thanks for the straightforward communication and competent work, and for the helpful advice.”
    Thomas FerencikGoogle
  • 5 out of 5 stars July 2026

    Support

    “We are very satisfied with the support from Florian and his team.”
    Björn StressenreuterGoogle
  • 5 out of 5 stars April 2026

    Ongoing support

    “We have been working with Florian Salman and his team for several months now. The collaboration is fast, reliable and on an equal footing, which we like very much. Here’s to many more years together.”
    Supersonica VerwaltungGoogle
  • 5 out of 5 stars September 2025

    Deadlines kept

    “Working with Florian and Helmut was finally a really good experience. Both are very reliable, meet deadlines and deliver what was agreed. Good communication, clean work. That is what you want from freelancers.”
    Sitz KFZ-Handels GmbHGoogle
  • 5 out of 5 stars June 2025

    Shop maintenance

    “For me, Florian is an absolutely reliable partner who always impresses with expertise and friendliness. I particularly value his fast, uncomplicated support, which can be reached at any time, even in emergencies.”
    Michaela WolfGoogle
  • 5 out of 5 stars October 2023

    Website rebuilt in WordPress

    “We are convinced by the result. Our existing site was rebuilt in WordPress and everything works perfectly. Highly recommended!”
    Matthias BauerGoogle

Read all reviews on GoogleGoogle reviews translated from German.

Years of experience as a developer

10+ years

WordPress projects supported

200+ projects

Cups of coffee drunk while working

3.000+ coffees

Success stories

Case studies

For a better understanding of my specialisation, you will find selected case studies here.

5 success stories
Case study

Long-term maintenance and support

Updates · Bug fixing · Emergencies

For many of my clients I offer monthly long-term care for small and large changes, as well as for technical upkeep (updates, bug fixing, emergencies).

That gives them a permanent partner who takes every WordPress problem off their hands and implements changes directly, without lengthy briefings.

Case study

Collaboration with agencies

Marketing agencies · Several projects

I am frequently booked by marketing agencies as a WordPress freelancer to help out in the background with the more technically demanding work. The collaboration therefore usually spans more than a single project.

In the rarest of cases it stays with one WordPress project. This creates a long collaboration between me as a WordPress freelancer and the marketing agency.

Case study

Relaunch with over 900 sub-pages

Relaunch · mietwagen-auskunft.de

900+ sub-pages

Originally built in a different framework, the website mietwagen-auskunft.de with more than 900 sub-pages was rebuilt pixel-perfect for WordPress. Maintaining the sub-pages was set up sensibly and works across the whole site without any coding knowledge.

Case study

Product configurator with API for PDF generation

Plugin · thestars.de

For thestars.de a product configurator was to be created so that shop customers can generate their personal night sky.

A plugin was built here that — based on the user input and the integration of a dynamically generated night sky (also based on user input) — produces a valid browser preview plus a printable poster.

Case study

Price-comparison website with dozens of interfaces

Interfaces · Data import

12+ interfaces

More than a dozen interfaces were planned for the platform in order to import the required data from various online shops consistently and regularly, and to present it to the end customer for comparison.

Frequently used tools

  • Advanced Custom Fields
  • WooCommerce
  • WP Rocket
  • Shortpixel
  • Page builders such as Divi, Elementor & Visual Composer
  • BuddyPress
Your contact

Experienced web design & WordPress freelancer

Are you looking for an experienced web design WordPress freelancer in Munich who develops or maintains WordPress websites that are not only visually appealing but also technically flawless? With over 12 years of experience in professional web development and as a specialised WooCommerce expert, I help companies become measurably more successful digitally. From the first concept through high-performance, tailor-made layouts to ongoing technical support – with me, as a local partner in Bavaria, you get everything reliably from a single source.

  • Over 12 years of experienceAs a WordPress freelancer and developer, specialised in WordPress and WooCommerce.
  • Computer science at TU MunichThen several years as a full-stack developer in the field of online shops.
  • Own plugins & integrationsCustom plugin development and complex integrations.
  • Direct lineOpen communication and closeness to my clients. On working days I respond within 24 hours.
Instant project enquiry
Florian Salman, WordPress expert from Munich
Florian Salman • WordPress freelancer from Munich
FAQ

Frequently asked questions

What can you do with WordPress?

With WordPress you can create blogs, corporate websites, online shops, membership platforms and much more. It offers a wide range of customisation options through themes and plugins. The platform is flexible and suitable for a variety of web projects.

Is WordPress secure?

Yes, WordPress is fundamentally secure if regular updates are carried out and proven security practices are followed. Using security plugins and SSL certificates can further increase security.

Is WooCommerce suitable for online shops?

Yes, WooCommerce is a popular and versatile e-commerce platform for WordPress. It is especially suitable for small to medium-sized online shops and offers numerous customisation options through plugins and themes.

How often should you do updates in WordPress?

Updates for WordPress, themes and plugins are released regularly. It is recommended to check at least once a month whether updates are available, in order to ensure security and functionality.

What does WordPress support include?

WordPress support usually includes regular updates, security checks, backups and fixing technical problems. In addition, performance optimisation, SEO adjustments and content updates can be part of the service.

Do it yourself

Quick guide for WordPress

We all know how full the calendar can get. That is why I have put together a list of the most important tasks here that you can do entirely yourself without a WordPress freelancer. The instructions are deliberately kept brief to save you time.

Checklist: top 10 to-dos after a relaunch

After every relaunch, the following aspects should definitely be checked:

How to clear a server cache

The server cache stores data on the server in advance to improve the loading times of the website. Usually this cache is managed by a WordPress plugin and updates itself automatically when the website changes. If this does not happen, the cache has to be cleared manually. As an administrator you will find the corresponding option in the upper navigation bar, often under labels such as "Clear Cache", "Purge Cache" or "Flush Cache", or directly in the settings of the caching plugin.

Caution: two caching plugins do not bring a double effect, but block each other and significantly limit the website speed.

Optimise page speed

The selection of page-speed plugins is varied and expert opinions on them differ. Here are my recommendations:

Main recommendation: WP Rocket

Server caching: Activates automatically when the plugin is installed.

Lazy loading for images: Can be enabled manually in the settings.

JavaScript defer and deferred loading: Also activatable manually, but be careful, as in individual cases errors may occur.

Content Delivery Network (CDN): Can be set up after installing the plugin.

Other recommended measures:

  • Image size optimisation with Imagify
  • Make sure WordPress, themes and plugins are up to date
  • Keep the PHP version up to date

These measures form the basic framework for better page performance and are among the so-called "low-hanging fruits" in page-speed optimisation.

Assess a plugin for commercial use

If you want to select a WordPress plugin for commercial purposes, there are various criteria you should consider to ensure the plugin is reliable, secure and efficient.

Plugin recency: Check when the plugin was last updated. A plugin that is updated regularly shows that the developer is active and fixes any security vulnerabilities or bugs promptly. If the plugin has been updated within the last month, that is a very good sign.

Plugin support: Check how many support requests and how many replies there have been in the last month. Ideally both numbers are high.

Active installations: See on how many other WordPress websites the plugin is still installed. This number should be as high as possible.

Plugin developer: Take a look at who developed the plugin. A reputable company as the developer is often an indicator of higher quality and reliable support. Individuals can also develop excellent plugins, but a company often brings more reliability in the long run for consistent support and further development.

Translate a website into English/multiple languages

There are many ways to translate WordPress, but my favourite in most cases is the plugin WPML. Usually you can install it and set it up quickly, so that you already get 80% of the content translated yourself within a few minutes.

Advantages of WPML:

Clarity: WPML clearly shows which sub-pages have already been translated.

Separate design and translation: By using a translation table you can translate text blocks without having to change the design of the page.

Automatic translation: The plugin also offers the option for automatic translations.

To the WPML website

For more complex websites the CMS variant is best suited, while for simple websites the Basic variant is often sufficient.

Implement a cookie banner

There is a very large selection here. My current recommendation is, among others, Cookiebot. It is a simple and cost-effective option among the available cookie plugins.

Here is how you set it up yourself:

Registration: Visit the Cookiebot website and register for an account. The cheapest version is usually sufficient.

Installation: After registering, install the Cookiebot plugin on your WordPress website.

Account linking: Open the plugin in your WordPress dashboard and link your Cookiebot account to your website.

Banner customisation: Log in to your Cookiebot account and personalise the appearance of the cookie notice banner.

Cookie categorisation: Cookiebot scans your website and categorises the cookies found into "Necessary", "Marketing" and "Statistics", usually within 24 hours.

Privacy policy: Insert the shortcode [cookie_declaration] into your privacy policy to automatically list the detected cookies there.

Note: I do not guarantee that Cookiebot captures all cookies correctly or categorises them correctly. Its use should be reviewed by your data protection officer and is at your own risk.

Install Google Analytics and Search Console

Implementing Google's services has never been easier. Some time ago Google released the WordPress plugin Google Site Kit for this.

Simply install the plugin and link it with your Google accounts. With that the basic setup is already complete.

Security check

The security of your website is of the utmost importance. A clear recommendation for this is the WordPress plugin Wordfence. After installing the plugin, you create a free account on the website. Right after activation, Wordfence already sets up many relevant security measures that protect you broadly. The plugin also has numerous options to secure the website even further.

Set up regular backups

Every website, no matter how big or small, should have backups. Often the host makes its own backups, but you should not rely on that. A clear recommendation for a backup plugin is the WordPress plugin UpdraftPlus.

The advantages of UpdraftPlus:

Backups on your own server or in the cloud: You can back up your data to various cloud storage services such as Dropbox, Google Drive and Amazon S3.

Scheduled backups: Set up monthly, daily or hourly backups.

Easy restoration: In the event of a hack, server failure or human error, you can restore your WordPress website with just a few clicks.

Of course there are numerous backup alternatives.

WordPress support
Contact

I look forward to your enquiry

Do you have a project? We can gladly discuss a joint implementation. On working days I respond within 24 hours.

Get in touch with me
New on the blog

Guides, community events & WordPress news

Here, as a WordPress freelancer, I regularly share reports about events, useful guides and relevant WordPress news that could be of interest to you.

To the blog
Contact form

Write to me with your request

On working days I respond within 24 hours.

What is it about? (optional)
Attachment e.g. briefing (pdf up to 5MB, optional)
For example, the website is down, has been hacked or needs a security update. I will then get back to you as quickly as I can.