Experienced WordPress developer from Munich
Services
Customized further and new development
I create specialized WordPress solutions, such as websites by design, product configurators and dynamic contact forms that go beyond standard features. Anything is possible.
Integration of complex plugins
Specializing in the integration of complex plugins such as membership portals and ERP connectors in WordPress, I offer tailor-made solutions for automated business processes and an optimized user experience.
Performance optimization
A fast website is essential for user experience and SEO. I optimize loading times, reduce server requests and implement solutions to make your website extremely powerful.
WooCommerce integration & customization
The success of an online store lies in the user experience. Specializing in WooCommerce, I design your store to be functional, user-friendly and appealing.
Care & long-term support
A website is never really “finished”; it requires continuous maintenance and updates. I offer long-term support that includes regular security updates, bug fixes and performance optimizations. This keeps your website up-to-date and secure at all times.
About Florian Salman
As an experienced WordPress developer from Munich, I focus on technical customizations for corporate websites and online stores. With a degree in computer science from the Technical University of Munich and years of experience as an online store developer, I have been self-employed as a WordPress developer since 2018.
I am active in the WordPress community and have a wide range of clients, from agencies to online stores and corporate websites.
My team and I developed the WP Bug Detector plugin in 2023. It automatically searches for errors on your website, especially after updates, by taking screenshots andanalyzing them using visual regression .
My skills
Portfolio
World of wonders
United Games
Microtech
Bianca Zapatka
Five Courtyards Munich
Talbot Runhof
Ringnaturshop
ProsiebenSat.1 Media
Customer testimonials
Case studies
Platform for conferences and trade fairs
Together with a Munich-based organizer, we created a trade fair platform that had online events with numerous interaction options, such as chat, surveys and server-based user tracking, hosted on Amazon AWS.
Creation of a multi-page dynamic form
In one project, I was asked to create a highly complex, multi-page form for employee applications. The form contained several variables that had a significant influence on the course of the subsequent contact form pages. Thanks to excellent planning and outstanding implementation, we were able to complete the project to 100% customer satisfaction within just two revisions.
WordPress as an intranet
For a major client, we implemented an internal WordPress instance for communication between employees in the company. The platform is used to exchange news and messages within the company.
Support ticketing with WordPress
For htmlheld.de we designed and developed a ticketing system that runs within the WordPress environment. In this support system developed for users, tickets can be created via email, invoices and the respective status of the order can be processed and viewed.
Frequently used tools
- WP Mail SMTP
- WooCommerce
- WP Bug Detector
- Wordfence
- Pagebuilder like Divi, Elementor & Visual Composer
Frequently asked questions
How do I choose the right WordPress plugin?
Choosing the right WordPress plugin depends on the specific requirements of your website. It is important to check the ratings, up-to-dateness and compatibility of the plugin and possibly try out a test version.
How do you optimize the speed of a website?
The speed of a website can be improved by reducing loading times, optimizing images and using caching methods. It also makes sense to remove unnecessary code and use content delivery networks (CDNs).
Which WordPress page builder to use?
The choice of WordPress page builder depends on your individual needs. Elementor is known for its user-friendly drag-and-drop interface and versatile widgets. Divi offers a high degree of customizability and is ideal for design-oriented projects. Gutenberg, the default WordPress editor, is good for simple layouts and provides a solid foundation for development.
How often should you update WordPress?
The choice of WordPress page builder depends on your individual needs. Elementor is known for its user-friendly drag-and-drop interface and versatile widgets. Divi offers a high degree of customizability and is ideal for design-oriented projects. Gutenberg, the default WordPress editor, is good for simple layouts and provides a solid foundation for development.
What does WordPress support involve?
WordPress support usually includes regular updates, security checks, backups and fixing technical problems. Performance optimization, SEO adjustments and content updates can also be part of the service.
Individual solutions in WordPress
- Everything is possible: As a WordPress programmer with a love of web design, you can customize the entire code.
- Easy to use: An existing content management system allows websites to be created in such a way that text and image content can be maintained without any knowledge of code. This gives you the freedom to maintain content on your website yourself - if you want to.
- Independence: Since WordPress is very well known as a web framework, a WordPress programmer can also read into the code of his predecessor comparatively quickly in the future, after the project has been completed. You remain - if you wish - completely independent and can simply hand over the task of web design or website support to someone else at any time.
- Better SEO: Search engine optimization is much easier. Example: Page load times can be reduced much more easily by making adjustments to the code. There are many plugins for this, such as the Yoast and WP Rocket plugins, which do a lot of the work for you.
Looking for a WordPress developer?
I work with companies and agencies and look forward to hearing from you!
Here is a detailed list of the most common tasks
Wanted: WordPress Webdesigner
Web design is the complete process from the idea of a website to its visual and technical implementation. The initial state differs greatly from job to job.
Some customers already have a very clear idea of what they want – sometimes even a fully developed design in Photoshop – while others are still at the very beginning and the idea of the website is still in its infancy. The structure and content are still being worked out together.
As a web design freelancer, it is therefore necessary to think outside the box, because: Website web design combines creativity, logic and experience in the form of design, programming and SEO.
Tasks of a web designer
The tasks of the web design freelancer (also applies to every WordPress agency) generally include:
- Structuring and supporting the development of content
- Creative website design with responsive support for all end devices (mobile, tablet, desktop)
- Exact programming and implementation of the design according to the WordPress Codex (Attention: Many WordPress freelancers and implement websites in such a way that they cannot be edited by the customer afterwards. However, I pay particular attention to this in my implementations).
- Integration of potentially more complex, additional features through plugins and code extensions (newsletter, cookie plugins, etc.)
- Adaptation of all technically relevant SEO aspects (e.g. fast page, correct meta tags, “secure page” through SSL, etc.)
WordPress web design for every budget
WordPress is the perfect framework for web designers to work with. Depending on the budget and customer requirements, any type of website can be realized.
For small budgets , WordPress offers numerous ready-made templates, which are then customized by me and are quickly ready for use. With the right eye and the right experience, you can find the right theme for your brand. Disadvantage: Fine adjustments are not possible. This procedure is only recommended for small projects.
For medium to large budgets: Customized WordPress theme according to your needs. When programming, I make sure that all your wishes are integrated and that your website can still be maintained and expanded for future adaptations.
Wanted: Online store solution / WooCommerce programmer
WordPress offers a solid solution for e-commerce with WooCommerce. I won’t go into the advantages and disadvantages of WooCommerce here. The fact is: although the solution is solid, the website is a long term solution and without a competent freelancer at hand, it is at a loss. It starts with the setup of the online store, the fine-tuning of all store pages (product detail page, product archive, shopping cart, checkout, etc.), continues with things like email and invoice dispatch via GDPR-compliant adjustments and ends with extensions used specifically for the store, which are not available to buy and are therefore programmed by me by hand. But once again in order and from the beginning:
Tasks of a WooCommerce programmer
In any case, the WooCommerce developer’s tasks and area of expertise include
- Design customization of all WooCommerce specific elements
- Advice on plugin selection for the online store, e.g. for payment methods, linking with merchandise management or accounting, features for product variations, Ajaxx searches, etc. (the possibilities are endless!)
- Extension and programming of new WooCommerce functionalities according to (very important!) the official WooCommerce documentation.
- Setting up really reliable security and backup measures, as well as WordPress hardening (very rarely done, although you risk very high penalties if you are hacked)
- Advice on GDPR-compliant adaptation (please note: no legal or legally binding advice!)
- …et cetera. The list is even longer and would get out of hand here. Contact me with your request. I will be happy to help you!
Do you need support with your online store?
Wanted: WordPress freelancer for marketing/design agency
Many agencies offer their customers a 360 degree online solution. In both large and small companies, special or rarely used skills are outsourced. For marketing and design agencies, this is often the creation of a website.
If the agency’s core competence lies outside of website creation, it is all the more important for the WordPress freelancer to work efficiently and competently. It is not uncommon for many events to be linked to website creation. This makes it all the more important to meet deadlines and program with foresight.
Tasks as a freelancer supporting an agency
- Competent support and advice for the agency
- Fast, thoughtful and timely work
- Leave no questions unanswered
- Working from the background
Are you an agency? I will be happy to support you with your request.
Wanted: WordPress developer for plugin creation
WordPress is based on the concept of modular plugins. A 3rd party plugin is used for every new functionality on a website.
However, it is not uncommon to find a plugin for your desired feature – but it has either not been developed for years or it is part of an oversized plugin with far too much functionality that goes beyond the scope (keyword: website loading time and security)
Tasks of a plugin programmer in WordPress
- Extensive research for existing, suitable plugins for the desired feature
- If there is none: exact specification of the desired feature
- Implementation of the plugin using PHP/JS and according to the WordPress Codex
- Testing and checking for security vulnerabilities
- Debriefing with customers about possible maintenance of the plugin for WordPress updates
Wanted: Website Optimization & SEO
Especially when using WordPress, I often see it: Over 20 installed plugins, no optimized images and open security gaps to the WordPress backend. This not only has an impact on website performance, but also on SEO.
Customers who have slow websites often think that this is due to WordPress. That is not true. You can create very fast websites with WordPress. You just have to know how.
There are many things that your WordPress developer may have forgotten to optimize when creating your website. This can be anything: no backups, no meta tags, no optimized images, no caching, etc.
Tasks for website optimization
- Remove unnecessary plugins
- Optimize website speed
- Check and optimize SEO tags
- Find and close security gaps
- Create backups
- etc. – the list is very long and different for every customer