Florian Salman
Hello! Let me introduce myself — I am Florian Salman, an experienced WordPress developer and WooCommerce expert with a strong focus on technical customisations of corporate websites and online shops. My office is in the heart of Munich, where I build and maintain high-quality web projects for my clients.
- Background
My experience
Even as a kid I was known as “the nerd” in class. Before Facebook took off, I had already built a PHP-based forum for our school as a 16-year-old pupil, so that we could all stay in touch and swap homework even after lessons.
I am proud to have studied computer science at TU Munich after my A-levels and to have graduated successfully. After a few years as a full-stack developer at companies including Sony, Catbird Seat and Iconparc, I finally went fully self-employed in 2018 and have been an active part of the WordPress community ever since.
My commitment and my expertise have led to me being ranked among the top freelancers for WordPress and being able to support a wide range of client projects.
- Motivation
My mission
My mission is to take an active part in shaping the digital future and to influence it for the better. As a WordPress expert, I find my calling in delivering projects for companies of all sizes, from start-ups to large corporations.
- Services
How I can help you
I work closely with agencies and mid-sized companies and offer a wide range of services. If you are looking for support from a passionate WordPress developer and WooCommerce expert, I am happy to be at your side.
- 2023
WP Bug Detector WordPress plugin
In 2023, together with my team, I developed and released the WP Bug Detector WordPress plugin. This innovative software enables automated bug detection on WordPress websites through daily screenshots, in order to catch visual errors after updates.
- Clients
My projects
I have already worked successfully with a wide range of companies, including Welt der Wunder, United Games, Microtech, Bianca Zapatka, Fünf Höfe München, Ringnaturshop and Talbot Runhof. My work ranged from building new websites to developing comprehensive extensions and the continuous maintenance of high-traffic websites.
- Munich
At home in beautiful Munich
As a true Munich local, I value my home city and its diversity. This sense of belonging also inspires me in my work as a WordPress developer.
What clients say
5.0 out of 5 stars · • 30+ reviews on Google
Quotes translated from German.
- 5 out of 5 stars October 2023
Custom price configurator
“He built a tailor-made price configurator for our website that goes far beyond what standard plugins can do. Working with Florian was and still is perfect. He is fast, reliable and uncomplicated.”
- 5 out of 5 stars January 2026
PageSpeed optimisation
“For a long time we were frustrated by the performance problems of our WordPress website. Fortunately we came across the WordPress developer Florian Salman, who raised our PageSpeed performance from under 50 % to over 95 % to 100 %.”
- 5 out of 5 stars May 2026
WordPress bug fixing
“All errors were fixed quickly and reliably. The proposed solutions and the hours they would take were transparent and easy for us to follow.”
- 5 out of 5 stars October 2026
Transparent communication
“Everything went great! Very transparent and professional communication.”
- 5 out of 5 stars August 2026
Malware removed
“Malware found and removed. The site loads again. Upcoming projects are already planned. Many thanks for the straightforward communication and competent work, and for the helpful advice.”
- 5 out of 5 stars July 2026
WordPress and WooCommerce repair
“I had a great experience with Florian: very friendly, helpful and fast. The first step was about corrupted WP pages and faulty plugin installations in WooCommerce. He was able to fix all of it. We will keep working together, I am sure of that.”
- 5 out of 5 stars March 2026
New website
“Florian took my input on board very well and turned it into a website that works really well. His ideas and suggestions made a lot of sense, so the end product looks great and is already getting very positive feedback. With the last small changes Florian was super fast and easy to work with.”
- 5 out of 5 stars September 2025
Fast replies
“Good collaboration, fast replies and very friendly. So far there has been no problem we could not solve together. I can warmly recommend Florian Salman.”
- 5 out of 5 stars November 2024
Development tasks
“Very good collaboration and smooth solutions to the development tasks. We would use his services again at any time. Highly recommended.”
- 5 out of 5 stars October 2023
PageSpeed and ongoing care
“He did a fantastic job for our site “artingyou”! Among other things, he took care of our site’s PageSpeed optimisation. Since then everything has been running like clockwork. I can recommend him without reservation, and we are very happy that he looks after our site professionally.”
- 5 out of 5 stars September 2025
WordPress development
“It is a pleasure to work with them because they know exactly what they are doing. Where other developers failed, Florian always finds a way.”
- 5 out of 5 stars July 2026
Ongoing shop maintenance since March 2026
“We are very happy with the work delivered, the fast response times and the consistently competent help and solutions. We look forward to further successful adjustments.”
- 5 out of 5 stars May 2025
Online shop repair (WooCommerce)
“So we contacted a “computer expert”, but he had trouble helping us … Florian and his team solved all of our problems. To our delight, the online shop is running perfectly again.”
- 5 out of 5 stars October 2026
Friendly service
“Great and friendly service! Highly recommended!”
- 5 out of 5 stars July 2026
Reliable delivery
“Very reliable collaboration. Coordination was always straightforward and the implementation went smoothly. I can recommend Mr Salman without reservation.”
- 5 out of 5 stars June 2026
Fast problem solving
“Very competent and fast fix for our problem, and everything was communicated very transparently. Highly recommended!”
- 5 out of 5 stars January 2026
Extended WooCommerce shop
“Florian worked through the requirements for an extended WooCommerce shop very conscientiously and purposefully. We were extremely satisfied.”
- 5 out of 5 stars September 2025
Care and reliability
“I can recommend Florian Salman as a WordPress developer without reservation: he impresses with fast response times, works very reliably and always handles tasks with great care.”
- 5 out of 5 stars February 2024
Fast response time
“I can warmly recommend Florian. He works in a very structured, organised and fast way. He always replies very quickly, and when there are problems he is always available straight away.”
- 5 out of 5 stars September 2023
Project work
“Everything went great. Many thanks for the excellent collaboration.”
- 5 out of 5 stars May 2025
New practice website
“All our wishes regarding design and functionality were implemented superbly, and communication is completely uncomplicated and efficient. We would, and will, happily do it exactly the same way again.”
- 5 out of 5 stars October 2024
WooCommerce maintenance
“Whether it is setting things up or later adjustments, I can always rely on his expertise. If there is ever a problem, he acts quickly and efficiently and finds solutions before the business is affected.”
- 5 out of 5 stars March 2024
Website redesign, rebuilt from scratch
“He rebuilt our entire website from scratch and gave us hands-on support with our website redesign. He implements change requests in a structured way and acts quickly when there are problems.”
- 5 out of 5 stars September 2026
Website review
“Florian Salman accepted my request to review my website within 24 hours, then quickly, thoroughly and professionally solved my personal “challenges” with my website and gave me a clear assessment of the plugins in use that I could easily follow.”
- 5 out of 5 stars July 2026
Support
“We are very satisfied with the support from Florian and his team.”
- 5 out of 5 stars April 2026
Ongoing support
“We have been working with Florian Salman and his team for several months now. The collaboration is fast, reliable and on an equal footing, which we like very much. Here’s to many more years together.”
- 5 out of 5 stars September 2025
Deadlines kept
“Working with Florian and Helmut was finally a really good experience. Both are very reliable, meet deadlines and deliver what was agreed. Good communication, clean work. That is what you want from freelancers.”
- 5 out of 5 stars June 2025
Shop maintenance
“For me, Florian is an absolutely reliable partner who always impresses with expertise and friendliness. I particularly value his fast, uncomplicated support, which can be reached at any time, even in emergencies.”
- 5 out of 5 stars October 2023
Website rebuilt in WordPress
“We are convinced by the result. Our existing site was rebuilt in WordPress and everything works perfectly. Highly recommended!”
Let’s get to know each other — write to me
I look forward to your enquiry. We can discuss a joint implementation. On working days I respond within 24 hours.
