Since 28 June 2025 the German Accessibility Strengthening Act (BFSG) requires many companies to run an accessible website. I make your WordPress and WooCommerce project compliant in a legally sound way – to WCAG 2.1 (Level AA), without an unnecessary relaunch.
With the German Accessibility Strengthening Act (BFSG), digital accessibility has been mandatory for many companies – especially in B2C and e-commerce – since 28 June 2025. I bring your WordPress website up to this standard in a legally sound way.
Non-accessible offerings can be warned off (“Abmahnung”) and result in fines. A BFSG-compliant website protects you from this risk and from reputational damage.
Around one in ten people in Germany lives with an impairment. Accessibility opens your website to customers you could not serve before – a direct revenue lever.
Clean semantics, meaningful alt text and clear structure are the foundation of accessibility – and exactly what Google rewards. Accessibility and SEO go hand in hand.
Clear contrast, good keyboard operation and understandable forms help every visitor – not only people with disabilities. That lowers bounce rates and increases conversions.
Being accessible shows attitude. Inclusion is a visible signal of quality and responsibility that charges your brand positively.
I make your existing WordPress or WooCommerce system accessible – without forcing a “start from scratch”. Theme, plugins and checkout are improved in a targeted way instead of being thrown away.
I work concretely along WCAG 2.1 (Level AA), the authoritative standard behind the BFSG – implemented pragmatically, not just as a checklist on paper.
In most cases an existing site can be made accessible step by step. I prioritise the points with the greatest legal and practical leverage first.
12 years of professional experience as a freelancer, transparent quotes and a clear process – so you always know where your accessibility project stands.
I review your website against the WCAG 2.1 AA criteria and deliver a prioritised action plan – you know exactly where you stand and what needs to be done.
Contrast, keyboard operation, focus order, ARIA labelling, semantic HTML and correct form labels are implemented directly in your WordPress theme.
I write the accessibility information required by the BFSG with you, often called an accessibility statement, with all four mandatory details and a contact address through which users can report barriers.
Your website is tested with a screen reader and pure keyboard navigation, so it is fully operable even without a mouse or screen.
Accessibility is not a one-off project. On request I keep your site permanently compliant as part of my WordPress maintenance.
So new content stays accessible, I give your team simple rules – for example for alt text, heading structure and plain language.
For me, accessibility is not a tick on a checklist but real operability. I test your site with a screen reader and pure keyboard navigation – the way people with impairments actually use it.
Instead of an expensive full relaunch, I work pragmatically: first the points with the greatest legal and practical leverage, then the fine-tuning. That way you become compliant quickly, without blowing your budget.
And because new content quickly creates new barriers, I give your team clear rules and, on request, keep the site permanently compliant.
In a free initial call we clarify what applies to your website and where you can become compliant the fastest.
Text must stand out clearly from the background. WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. Tools like the WebAIM Contrast Checker help with the check.
Every content-relevant image needs a descriptive alternative text so screen readers can read it out. Purely decorative images get an empty alt attribute so they are skipped.
Every function – menus, forms, sliders, checkout – must be operable with the keyboard alone. The focus must be visible and follow a logical order.
Every input field needs an associated label. Error messages must be clearly understandable and detectable by screen readers too – especially important in the checkout and in contact forms.
A logical heading hierarchy (H1–H6) and semantic HTML (landmarks, lists, buttons instead of click divs) are the backbone of accessibility – and good for SEO at the same time.
The BFSG requires companies to publish accessibility information under Annex 3, often called an accessibility statement. It does not require companies to provide a feedback mechanism; only the BITV 2.0 requires that, and only from public bodies. I support you in setting this information up correctly and understandably.
The German Accessibility Strengthening Act (BFSG) transposes the European Accessibility Act into German law and has applied since 28 June 2025. It requires many companies – particularly in B2C, online shops, service providers and digital product vendors – to make their offerings accessible. What the BFSG requires from online shops is summarised in a separate guide. Whether you are specifically affected, we clarify in an initial call.
In most cases, no. Existing WordPress and WooCommerce websites can usually be made accessible step by step. I first check which points have the greatest leverage and implement those in a targeted way.
The Web Content Accessibility Guidelines (WCAG) 2.1 are the international standard for web accessibility. Level AA is the level the BFSG refers to in practice – it covers contrast, keyboard operation, text alternatives, clear structure and operability.
That depends on the scope and condition of your website. After the audit you receive a clear action plan with an effort estimate. Small sites are often compliant within a few days; larger shops take correspondingly longer.
Florian Salman
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