How Much Does a WordPress Website Cost? Prices and Rates

On the German market, a WordPress website usually costs from about €1,500 for a one-pager up to around €15,000 for a multi-page company website with its own design. Agency projects with a strategy phase come in at €15,000 to €30,000 and above. These are the ranges that providers on the first page of Google Germany publish themselves, as of October 2026. According to the Freelancer-Kompass 2026, freelancers in Germany charge an average of €103 per hour. Where your project lands within the range depends on five things: the number of page types, the design, the content, the languages and whether a store is part of it.

What providers charge for a website

On 19 October 2026 I read the price information on the pages that rank on the first page of Google Germany for the German search “Website erstellen lassen Kosten” (cost of having a website built): agencies, a freelancer, a hosting company and a comparison portal. The table sums up what these providers state themselves. These are published figures, not a study and not my own prices.

Type of website	What providers state	Typical scope
One-pager, digital business card	from €1,500, usually up to €2,900	One page, contact form, legal notice and privacy policy
Small company website based on a template	€2,000 to €6,000	3 to 10 pages, a theme adapted to your brand
Multi-page company website with its own design	€5,000 to €15,000, some providers up to €20,000	10 to 20 pages, design from scratch, SEO basics
Website with an online store	from about €8,000, considerably more with integrations	Products, payment methods, shipping, legal texts
Agency project with strategy and workshops	€15,000 to €30,000 and more	Concept phase, design, development and support from a team

The ranges are wide because “website” can mean almost anything. Two quotes of €3,000 and €12,000 for “the same website” usually describe two different projects: one adapts a template, the other designs every page from scratch and includes the copywriting. Which one you need only becomes clear through the five points further down.

What a WordPress freelancer costs per hour

The largest freelancing study in the German-speaking region, by its own account, is the Freelancer-Kompass 2026 by freelancermap. Around 5,400 self-employed people took part between November 2025 and February 2026. The average hourly rate in Germany is €103; for IT and software, freelancermap's overview of freelancer rates lists €95. For the first time since the study began in 2016, the average has gone down.

The hourly rate alone says little about the invoice, though. Someone who charges €60 and needs twice as long for the same task costs more than someone at €100. What matters is how many hours a quote assumes and whether those hours are realistic.

Five things that determine the price

1. Number of pages and page types

Ten service pages with the same structure are quick to build once the first one is done. Ten pages with ten different layouts are ten times the work. For the quote, the number of different page types matters more than the page count: home page, service page, case study, blog post, contact.

2. Design from scratch or a theme

Adapting a good theme to your corporate design is the cheaper route and is enough for many businesses. A design from scratch pays off when your website has to stand out clearly from competitors or your content does not fit any template. It needs its own design phase with drafts and feedback rounds.

3. Content

The most underestimated item. Texts that are “almost finished”, images with unclear rights and approvals from three departments hold a project up longer than any technical question. If you supply the content yourself, you save money. If texts have to be written, or taken over from an old website and reworked, that belongs in the quote as a separate item.

4. Multiple languages

Every additional language means translation, separate addresses, correctly linking the language versions for Google and double maintenance with every change. This website has a German and an English version itself, and every text change here means: change it twice, check it twice.

5. Online store

A store turns a website into an application: products and variants, payment methods, shipping rules, taxes, legal texts and often a connection to inventory management or an ERP. That is why stores sit well above company websites in the published prices. What a store costs upfront and every year is covered in detail in How much does a WooCommerce store cost?, and how I build such projects on the page about WooCommerce stores.

On top of that come features that fall outside the five categories and still cost hours: booking systems, member areas, integrations with a CRM or newsletter tool, and an accessible build under Germany's Accessibility Strengthening Act (BFSG) if it applies to you.

Fixed price or hourly: how to compare quotes

A fixed price fits when scope, features and the number of revision rounds are settled in advance. Hourly billing fits when requirements are still open or the project grows in stages. Either way, you can only compare quotes if you know how many hours are behind them.

The calculation is simple: quoted price divided by hourly rate. A fixed price of €6,000 at €100 per hour equals 60 hours of work. If a second quote for the same brief comes to 20 hours, something is very likely missing. If a quote shows no hourly rate, ask for it or work with the market average of around €100.

My quotes list every project phase with its hours, with the fixed price underneath. That way you can see what the total is made of and run exactly this comparison.

What cheap quotes often leave out

If one quote is far below the others, check these points. Each of them costs hours, and none of them shows when you first click through the finished website:

• a staging environment where you see changes before they go live
• testing on phones, tablets and in several browsers
• redirects from the addresses of the old website, so rankings and links do not end in nowhere; in a migration this is the most important part
• spam protection for the forms
• a cookie banner and privacy policy that match the services in use
• an introduction so you can change texts and images yourself
• licences for premium plugins and themes, which usually have to be renewed every year

Ongoing costs after launch

The bill does not stop at launch. For hosting, domain and maintenance together, the providers on the first page of Google Germany usually state €30 to €150 a month. Plan for:

• hosting, depending on performance and visitor numbers
• the domain, renewed every year
• licences for premium plugins and themes
• maintenance: updates, backups and fixing errors

Which maintenance models exist and how to recognise a good contract is explained in WordPress maintenance: costs and what is included. I bill maintenance by effort, without a monthly flat fee.

Six steps to a reliable quote

1. Set the goal. Should the website bring enquiries, sell products or attract applicants? That determines which pages and features you really need.
2. Write a page list, with the different page types and a rough page count.
3. Clarify the content. Who writes the texts, where do the images come from, who approves?
4. List features and integrations: forms, booking, store, languages, connections to other systems.
5. Name a budget range. A provider who knows your range can tell you what is feasible within it instead of calculating blindly.
6. Convert quotes into hours and compare what those hours include.

How I plan and build a WordPress website, from the page list to launch, is described on the page about WordPress web design. With your list, you get a quote from me with hours per phase via the contact form.

Frequently asked questions

What does a simple WordPress website cost?

For a one-pager, providers in Germany usually state €1,500 to €2,900; for a small company website based on a template, €2,000 to €6,000. These are published price figures from providers, as of October 2026.

What does a website cost at an agency?

For an agency project with a strategy phase, its own design and ongoing support, agencies state €15,000 to €30,000 and more. Multi-page company websites without a big concept phase come in at €5,000 to €15,000 in the published figures.

What is the hourly rate of a WordPress freelancer?

According to freelancermap's Freelancer-Kompass 2026, freelancers in Germany charge an average of €103 per hour, and €95 in IT and software.

Why is there no flat price for a WordPress website?

Because page types, design, content, languages and a possible store can shift the effort many times over. A reliable price only comes from a brief with a page list and features.

What ongoing costs does a WordPress website have?

Hosting, domain, licences for premium plugins and maintenance. Providers usually state €30 to €150 a month for these together; a store adds payment fees.