WooCommerce Freelancer from Munich - Florian Salman
I develop, repair and look after WooCommerce shops: self-employed since 2018, more than 12 years of experience with WordPress, references from microtech to Qchefsdental. I bill for the time actually spent, at €93 net per hour, and clearly defined projects get a fixed price. On business days I reply within 24 hours.
Get in touch
WooCommerce Services
Shop setup
Professional installation and configuration of WooCommerce so that your online shop runs smoothly and efficiently
Shop performance optimization
Faster load times and a better user experience through targeted performance optimization of your WooCommerce shop
Setup of complex plugins
Custom integration of specialized plugins to extend and improve the functionality of your shop
E-commerce scaling & refactoring:
Database optimization for large catalogs, fixing checkout issues and technically extending existing systems without downtime.
Development and extension
Tailor-made development to extend the features and capabilities of your WooCommerce online shop
What does a WooCommerce shop cost?
I bill for the time actually spent, at €93 net per hour. For clearly defined projects you get a fixed price up front. Three typical cases as a guide:
- New shop based on a theme: about 40 to 80 hours, i.e. roughly €3,700 to €7,400 net.
- Shop with custom development or interfaces: 80 to 150 hours, roughly €7,400 to €14,000 net.
- Migration from Shopify, Magento or xt:Commerce to WooCommerce: 25 to 60 hours, roughly €2,300 to €5,600 net.
The main price drivers are the size of the product range and the number of variants, the payment and shipping logic, a connection to your inventory management system (ERP) and legal compliance, which I usually implement with Germanized in German shops. A small shop without variants sits at the lower end, a B2B shop with customer-group pricing and an ERP connection at the upper end.
Typical tasks and how long they take
Most enquiries are not about a new shop but about an existing one where something is not working. The times are based on experience. You get a precise estimate once I have looked at the shop.
- The checkout fails
- Diagnosis usually 1 to 2 hours
- The shop is slow
- Analysis 2 to 4 hours; the fix depends on the findings
- Connecting inventory management software such as JTL, Lexware or sevDesk
- 8 to 25 hours
- Setting up B2B prices and customer groups
- 6 to 15 hours
- An update broke the shop
- Recovery 1 to 3 hours
- Switching to HPOS or the block checkout
- 3 to 8 hours
How it works
- Intro call: 30 minutes, free of charge. You tell me what the shop needs or where it is getting stuck.
- Effort estimate: Within 2 business days, as a fixed price for clearly defined projects.
- Implementation on staging: I work on a copy of the shop. Your live shop keeps selling as normal in the meantime.
- Go-live: With a backup beforehand and a follow-up check afterwards.
Reliable WooCommerce Freelancer from Munich
As a WooCommerce expert I handle the technical depth of your project. From developing complex interfaces to connecting external inventory management systems, I ensure a high-performance, conversion-optimized architecture.
Whether setup or fine-tuning, I offer all-round support for your shop – on request on an ongoing basis under the WordPress maintenance contract, with the same fixed response times as for a regular website.
A few real-world examples: for microtech I developed a price configurator that goes beyond what standard plugins can do. I look after Qchefsdental’s WooCommerce shop on an ongoing basis, from the setup to later adjustments. For artingyou I optimized the loading time and have looked after the site ever since. You can read what the clients themselves say further down.
Why choose me?
Specialist for existing systems
I take over your running content management system (CMS WordPress & WooCommerce) right where other developers stop: changes, refactoring, new features or complete themes – without forcing a "start from scratch".
Proactive collaboration
I get in touch before an update causes problems, offer alternatives to insecure plugins and propose improvements for usability (e.g. structuring key pages such as checkouts, product pages, menu navigation) and page speed.
Senior experience & project management
12 years of professional experience as a freelancer, clear schedules, transparent quotes and agile project management – so you always know where your website project stands.
E-commerce know-how
Whether a new payment gateway or performance tuning in your WooCommerce shop – I take care of the technology, you take care of your customers.
Portfolio
Ringnaturshop
Your online health department store. WordPress maintenance and the continuous development of the extensive online shop characterise my work as a WordPress freelancer.
↗Dronesolutions AG: WooCommerce shop, Switzerland
Swiss drone specialist retailer. Long-term technical support and optimisation of the WooCommerce shop: checkout optimisation, Bexio ERP integration, instalment payments and conversion tracking.
Panion: D2C shop, health tech
D2C shop for personal emergency alarms for seniors with more than 10,000 customers. Support and maintenance of the WooCommerce shop, subscriptions with WooCommerce Subscriptions, international shipping and custom upsell tweaks.
QChefsDental (Q-Pet GmbH): WooCommerce checkout
Shop for functional pet dental care. Checkout and conversion optimisation in the WooCommerce shop: express checkout, Stripe and PayPal, redirect management and error monitoring.
TROKI Manufaktur: WooCommerce shop, organic food
Black Forest maker of organic dried foods, selling mainly through the shop meinesuppe.de. Ongoing maintenance and support, changes to price display, cart layout and checkout fields.
↗Steinbrechers: WooCommerce shop
Shop for equine mineral feed plus an online course platform. Faster server response time, Cloudflare Turnstile against spam sign-ups and ongoing support of the WooCommerce shop.
↗Backmers Leberkäs: WooCommerce shop, delicatessen
WooCommerce shop for delicatessen and Leberkäse. DHL label printing, VAT rate change, PayPal checkout analysis, GDPR check and cookie banner.
Vivoterra: WooCommerce support
WooCommerce client on an ongoing service contract. Fixed the tax calculation and other checkout issues, plus hosting, clean-up and malware check.
Client Testimonials
Frequently Asked Questions
What does a WooCommerce freelancer cost?
I charge for the time actually spent, at €93 net per hour. Smaller adjustments and bug fixes usually take 1 to 4 hours, connecting a payment provider or an inventory management system 8 to 25 hours. Clearly defined projects get a fixed price. You always deal directly with me, without an agency project manager in between.
What does a WooCommerce shop cost?
A new shop based on a theme takes about 40 to 80 hours, i.e. roughly €3,700 to €7,400 net. With custom development or interfaces it is 80 to 150 hours, roughly €7,400 to €14,000. A migration from Shopify, Magento or xt:Commerce to WooCommerce takes 25 to 60 hours. The deciding factors are the product range and its variants, the payment and shipping logic, an ERP connection and legal compliance.
Do you also take over an existing shop?
Yes, that is the norm. I first look at the shop on a staging copy, bring WordPress, WooCommerce and the plugins up to a clean state and then work on what you need. I only suggest a rebuild if the existing shop can no longer be sensibly repaired.
How quickly do you help when the shop is down?
On business days I get back to you the same day. With a maintenance contract I get back to you within four hours on business days, on average within two.
Do you offer ongoing WooCommerce support?
Yes, absolutely. A successful online shop is never "finished". I offer long-term WooCommerce support that includes regular updates (core, theme, plugins), performance optimization, security scans and fast help in the event of outages. With more than 12 years of experience I make sure your shop runs securely, quickly and in legal compliance (e.g. Germanized/MarketPress) while you focus on selling.
WooCommerce or Shopify: which is the better fit?
With Shopify you rent the shop system; with WooCommerce the shop belongs to you. With WooCommerce you pay no monthly platform fee, you can connect any interface you like (ERP, CRM) and design the shop freely. Shopify is quicker to set up and takes server operations off your hands, but in return you are tied to the platform’s apps and limits. For shops with custom logic, B2B pricing or inventory management, I generally recommend WooCommerce.
How secure is an online shop running on WooCommerce?
WooCommerce is secure as long as it is regularly updated and configured correctly. Additional security plugins such as Wordfence or All In One Security can further increase shop security.
Which payment options can be integrated into a WooCommerce shop?
WooCommerce supports a wide range of payment gateways such as PayPal, Stripe and credit cards. Regional payment methods can also be integrated easily. As a rule, there is a plugin for every payment option.
How do I make WooCommerce GDPR-compliant?
WooCommerce can be made GDPR-compliant through appropriate plugins and settings. This includes, among other things, integrating privacy policies and storing customer data more securely. Specifically, the plugins Germanized or German Market are recommended.
Can I offer discount campaigns/coupons in WooCommerce?
Yes, WooCommerce offers native features for setting up discounts, promo codes and coupons to boost sales and retain customers.
Contact
Are you looking for a WooCommerce Freelancer?
I look forward to your enquiry. We can discuss a joint implementation. On working days I respond within 24 hours.